{"id":5227,"date":"2026-09-07T09:35:19","date_gmt":"2026-09-07T07:35:19","guid":{"rendered":"https:\/\/gses-system.com\/?page_id=5227"},"modified":"2026-09-15T09:46:35","modified_gmt":"2026-09-15T07:46:35","slug":"rmc","status":"publish","type":"page","link":"https:\/\/gses-system.com\/nl\/rmc\/","title":{"rendered":"Responsible Marketing Compass"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-164485-bg row-container has-dividers\" id=\"row-unique-0\"><div class=\"uncode-divider-wrap uncode-divider-wrap-bottom z_index_0 uncode-row-divider-invert\" style=\"height: 140px;\" data-height=\"140\" data-unit=\"px\"><svg version=\"1.1\" class=\"uncode-row-divider uncode-row-divider-curve\" x=\"0px\" y=\"0px\" width=\"240px\" height=\"24px\" viewBox=\"0 0 240 24\" enable-background=\"new 0 0 240 24\" xml:space=\"preserve\" preserveAspectRatio=\"none\">\n\t\t<path fill=\"#f0f0f0\" d=\"M0,24l0.01-0.24V0H240v24c0,0-48.115-23.471-120.039-23.48C48.018,0.52,0,24,0,24L0,24z\"\/>\n\t\t<\/svg><\/div><div class=\"row double-top-padding quad-bottom-padding double-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark sticky-element sticky-sidebar\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-12 col-md-50 half-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:996px;\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h2 class=\"h1\" ><span><b><span data-contrast=\"auto\">Responsible Marketing Compass<\/span><\/b><\/span><\/h2><div class=\"text-lead text-top-reduced\"><p>E\u00e9n kompas voor verantwoorde marketing<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-422873-bg row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter triple-top-padding triple-bottom-padding double-h-padding limit-width row-parent\"><div class=\"wpb_row auto-height-device row-inner\"><div class=\"wpb_column pos-middle pos-center align_left align_left_mobile column_parent col-lg-6 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible alpha-anim\"  data-speed=\"1600\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<div style=\"text-align: justify; font-size: 15px; line-height: 1.6; color: #333;\">\n<p><span data-contrast=\"auto\">De merken, marketing- en mediasector staat voor dezelfde uitdaging: hoe maak je verantwoord en duurzaam handelen concreet, meetbaar en vergelijkbaar?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Het Responsible Marketing Compass (RMC), een initiatief van VIA en bvA, brengt marketeers, bureaus, media-exploitanten, platforms, inkoopprofessionals en duurzaamheidsexperts samen rondom \u00e9\u00e9n gedeelde standaard voor verantwoorde marketing. Het doel: minder versnippering, meer samenwerking en meer impact. <\/span><\/p>\n<p><b><span data-contrast=\"auto\">Het Responsible Marketing Compass is ontwikkeld door professionals uit marketing, ESG, procurement en legal, afkomstig van adverteerders, bureaus, mediaorganisaties en brancheverenigingen. <\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-middle pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible alpha-anim\"  data-speed=\"1600\"><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 25%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-5230\" src=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image005.png\" width=\"600\" height=\"315\" alt=\"\" srcset=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image005.png 600w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image005-300x158.png 300w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image005-18x9.png 18w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image005-350x184.png 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 25%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-5231\" src=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image006.png\" width=\"640\" height=\"465\" alt=\"\" srcset=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image006.png 640w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image006-300x218.png 300w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image006-18x12.png 18w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/09\/image006-350x254.png 350w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_raw_code wpb_raw_html \" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<style>\n  .logo-section {\n    padding: 00px 20px;\n    font-family: system-ui, -apple-system, \"Segoe UI\", sans-serif;\n  }\n  .logo-section__head {\n    max-width: 640px;\n    margin: 0 auto 40px;\n    text-align: center;\n  }\n  .logo-section__head h2 {\n    margin: 0 0 12px;\n    font-size: clamp(2rem, 5vw, 3.25rem);\n    line-height: 1.1;\n    font-weight: 700;\n    letter-spacing: -0.02em;\n    color: #1a1a1a;\n  }\n  .logo-section__head p {\n    margin: 0;\n    font-size: 1.05rem;\n    line-height: 1.6;\n    color: #6b6b6b;\n  }\n\n  .logo-slider {\n    overflow: hidden;\n    padding: 12px 0;\n    \/* laat de rijen aan de randen wegvagen *\/\n    -webkit-mask-image: linear-gradient(to right, transparent, #000 8%, #000 92%, transparent);\n    mask-image: linear-gradient(to right, transparent, #000 8%, #000 92%, transparent);\n  }\n  .logo-track {\n    display: flex;\n    gap: 20px;\n    width: max-content;\n    animation: scroll 40s linear infinite;\n  }\n  .logo-track.reverse {\n    animation-name: scroll-reverse;\n  }\n  .logo-card {\n    background: white;\n    padding: 10px 20px;\n    border-radius: 12px;\n    border: 1px dashed #dcdcdc;\n    box-shadow: 0 1px 4px rgba(0, 0, 0, 0.05);\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    min-width: 150px;\n    height: 70px;\n    flex-shrink: 0;\n  }\n  .logo-card span {\n    font-size: 0.8rem;\n    color: #b0b0b0;\n    letter-spacing: 0.02em;\n  }\n\n  \/* De track bevat 2 identieke helften, dus we schuiven precies 50% op. *\/\n  @keyframes scroll {\n    from { transform: translateX(0); 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Maar voor marketing, communicatie, media en technologie ontbreekt vaak handelingsperspectief. Bestaande ESG-frameworks zijn generiek en maken onvoldoende zichtbaar welke bijdrage marketing kan leveren. Het RMC vult juist dat gat.<\/div>\n    <\/div>\n\n    <div class=\"rmc-lead\" data-reveal>Het RMC biedt:<\/div>\n\n    <div class=\"rmc-grid\" role=\"list\">\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:0\">\n        <span class=\"rmc-badge\"><svg viewBox=\"0 0 24 24\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"8\" y=\"3\" width=\"8\" height=\"4\" rx=\"1\"\/><path d=\"M8 5H6a2 2 0 0 0-2 2v12a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7a2 2 0 0 0-2-2h-2\"\/><path d=\"m9 14 2 2 4-4\"\/><\/svg><\/span>\n        <div class=\"rmc-text\">E\u00e9n gezamenlijke standaard voor verantwoord marketingbeleid.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:1\">\n        <span class=\"rmc-badge\"><svg viewBox=\"0 0 24 24\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><polyline points=\"3 17 9 11 13 15 21 7\"\/><polyline points=\"15 7 21 7 21 13\"\/><\/svg><\/span>\n        <div class=\"rmc-text\">Een groeipad waarmee organisaties hun ontwikkeling inzichtelijk maken.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:2\">\n        <span class=\"rmc-badge\"><svg viewBox=\"0 0 24 24\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><rect x=\"2\" y=\"4\" width=\"20\" height=\"13\" rx=\"2\"\/><path d=\"M8 21h8M12 17v4\"\/><path d=\"m6 11 2.5-2.5L11 11l2-3 3 3.5\"\/><\/svg><\/span>\n        <div class=\"rmc-text\">Een online platform om voortgang te monitoren en te delen.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:3\">\n        <span class=\"rmc-badge\"><svg viewBox=\"0 0 24 24\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M22 10 12 5 2 10l10 5 10-5Z\"\/><path d=\"M6 12v5c0 1.5 2.7 3 6 3s6-1.5 6-3v-5\"\/><\/svg><\/span>\n        <div class=\"rmc-text\">Een learning hub met kennis, praktijkvoorbeelden en relevante wetgeving.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:4\">\n        <span class=\"rmc-badge\"><svg viewBox=\"0 0 24 24\" stroke-width=\"1.7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M8 10h8M8 14h5\"\/><path d=\"M21 12a8 8 0 0 1-11.2 7.3L3 21l1.7-6.8A8 8 0 1 1 21 12Z\"\/><\/svg><\/span>\n        <div class=\"rmc-text\">Een gemeenschappelijke taal voor organisaties, bureaus, media en leveranciers<\/div>\n      <\/div>\n    <\/div>\n\n    <\/div>\n  <\/div>\n  <!-- \/Block 1 -->\n\n  <!-- Block 2: target audiences -->\n  <div class=\"rmc-band rmc-band--audience\">\n    <div class=\"rmc-inner\">\n\n    <div data-reveal>\n      <div class=\"rmc-h\" role=\"heading\" aria-level=\"2\">Voor wie:<\/div>\n    <\/div>\n\n    <div class=\"rmc-grid rmc-grid--wide\" role=\"list\">\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:0\">\n        <span class=\"rmc-badge\">1<\/span>\n        <div class=\"rmc-title\">Voor marketeers en communicatieprofessionals<\/div>\n        <div class=\"rmc-text\">Je wilt bijdragen aan de duurzaamheidsdoelstellingen van je organisatie, maar zoekt praktische handvatten die aansluiten op de dagelijkse marketingpraktijk.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:1\">\n        <span class=\"rmc-badge\">2<\/span>\n        <div class=\"rmc-title\">Voor sustainability- en ESG-verantwoordelijken<\/div>\n        <div class=\"rmc-text\">Het Responsible Marketing Compass helpt om marketing structureel onderdeel te maken van de ESG strategie en stimuleert een effectievere samenwerking tussen sustainability- en marketingteams.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:2\">\n        <span class=\"rmc-badge\">3<\/span>\n        <div class=\"rmc-title\">Voor procurement, sourcing en pitchbegeleiders<\/div>\n        <div class=\"rmc-text\">Iedere pitch bevat tegenwoordig vragen over duurzaamheid. Tegelijkertijd zorgen uiteenlopende formats, certificeringen en vragenlijsten voor veel ineffici\u00ebntie. Vergelijk bureaus, media en leveranciers op consistente wijze en verminder administratieve lasten.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:3\">\n        <span class=\"rmc-badge\">4<\/span>\n        <div class=\"rmc-title\">Overheden, gemeenten en publieke opdrachtgevers<\/div>\n        <div class=\"rmc-text\">Verantwoord marketingbeleid ontstaat niet alleen binnen organisaties. Ook opdrachtgevers, subsidieverstrekkers, aanbestedende diensten en beleidsmakers spelen een belangrijke rol. Verantwoorde marketing stimuleren via aanbestedingen en inkoopvoorwaarden cre\u00ebert een nieuw positief en gelijk speelveld.<\/div>\n      <\/div>\n    <\/div>\n\n    <\/div>\n  <\/div>\n  <!-- \/Block 2 -->\n\n  <!-- Block 3: the four impact areas -->\n  <div class=\"rmc-band rmc-band--themes\">\n    <div class=\"rmc-inner\">\n\n    <div data-reveal>\n      <div class=\"rmc-h\" role=\"heading\" aria-level=\"2\">E\u00e9n standaard. Vier impactgebieden.<\/div>\n      <div class=\"rmc-intro\">Het RMC brengt verantwoord marketingbeleid samen in vier samenhangende thema's:<\/div>\n    <\/div>\n\n    <div class=\"rmc-grid rmc-grid--wide\" role=\"list\">\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:0\">\n        <span class=\"rmc-badge\">1<\/span>\n        <div class=\"rmc-title\">Climate &amp; Environmental Impact<\/div>\n        <div class=\"rmc-text\">CO\u2082-reductie, duurzame productie, circulariteit en duurzame technologie.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:1\">\n        <span class=\"rmc-badge\">2<\/span>\n        <div class=\"rmc-title\">Social Responsibility &amp; Inclusion<\/div>\n        <div class=\"rmc-text\">Inclusie, toegankelijkheid, leefbaar loon en maatschappelijke verantwoordelijkheid.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:2\">\n        <span class=\"rmc-badge\">3<\/span>\n        <div class=\"rmc-title\">Responsible Media &amp; Technology<\/div>\n        <div class=\"rmc-text\">Verantwoord AI-gebruik, brand safety, datastrategie en reclamecodes.<\/div>\n      <\/div>\n      <div class=\"rmc-card\" role=\"listitem\" data-reveal style=\"--i:3\">\n        <span class=\"rmc-badge\">4<\/span>\n        <div class=\"rmc-title\">Governance &amp; Accountability<\/div>\n        <div class=\"rmc-text\">Leiderschap, KPI's, training en verantwoording<\/div>\n      <\/div>\n    <\/div>\n\n    <\/div>\n  <\/div>\n  <!-- \/Block 3 -->\n\n  <script>\n    (function () {\n      var root = (document.currentScript && document.currentScript.closest('.rmc')) || document.querySelector('.rmc');\n      if (!root) { return; }\n      root.classList.add('rmc-js');\n      var items = [].slice.call(root.querySelectorAll('[data-reveal]'));\n      var show = function (el) { el.classList.add('is-in'); };\n      if (!('IntersectionObserver' in window)) { items.forEach(show); return; }\n      var io = new IntersectionObserver(function (entries) {\n        entries.forEach(function (entry) {\n          if (entry.isIntersecting) { show(entry.target); io.unobserve(entry.target); }\n        });\n      }, { threshold: 0.15, rootMargin: '0px 0px -8% 0px' });\n      items.forEach(function (el) { io.observe(el); });\n    })();\n  <\/script>\n<\/section>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container with-parallax\" id=\"row-unique-3\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/gses-system.com\/wp-content\/uploads\/2025\/08\/image5-scaled.png);background-repeat: no-repeat;background-position: center center;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row col-double-gutter double-top-padding double-bottom-padding double-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_parent col-lg-12 col-md-50 single-internal-gutter\"><div class=\"uncol style-dark animate_when_almost_visible alpha-anim\"  data-speed=\"1600\"><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:1200px;\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h4 class=\"h3 text-color-xsdn-color\" ><span><\/p><\/span><span><h3 class=\"p1\">Sluit je aan<\/h3><\/span><span><p><\/span><\/h4><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Word onderdeel van een sectorbrede beweging en werk samen met jouw partners aan sterkere, transparantere en toekomstbestendige marketing.<\/p>\n<\/div><span class=\"btn-container\" ><a href=\"\" class=\"custom-link btn border-width-0 btn-accent btn-icon-left\">Neem contact op!<\/a><\/span><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-xsdn-bg row-container\" id=\"row-unique-4\"><div class=\"row col-double-gutter double-top-padding triple-bottom-padding double-h-padding limit-width row-parent\"><div class=\"wpb_row auto-height-device row-inner\"><div class=\"wpb_column pos-middle pos-center align_left align_left_mobile column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible alpha-anim\"  data-speed=\"1600\"><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:996px;\" ><div class=\"vc_custom_heading_wrap \"><div class=\"heading-text el-text\" ><h5 class=\"h3\" ><span>Praktische Informatie<\/span><\/h5><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode-accordion wpb_accordion wpb_content_element  plus-signed sign-size-rg default-typography w-border\" data-collapsible=\"no\" data-target=\"\" data-active-tab=\"1\" >\n\t\t<div class=\"panel-group wpb_wrapper wpb_accordion_wrapper\" id=\"accordion_329646435\" role=\"tablist\" aria-multiselectable=\"true\" data-no-toggle=\"\">\n\n<div class=\"panel panel-default wpb_accordion_section group  has-active-color text-color-164485-color no-block-padding active-group\"><div class=\"panel-heading wpb_accordion_header ui-accordion-header\" role=\"tab\"><p class=\"panel-title active h5 font-weight-400 text-   icon-size-rg\"><a data-toggle=\"collapse\" data-parent=\"#accordion_329646435\" href=\"#1730195929-1-32173081618264017483495248431788778618937\"><span>Hoe werkt het aanmeldproces?<\/span><\/a><\/p><\/div><div id=\"1730195929-1-32173081618264017483495248431788778618937\" class=\"panel-collapse collapse in\" role=\"tabpanel\"><div class=\"panel-body wpb_accordion_content ui-accordion-content half-internal-gutter single-block-padding\">\n\t\t\t\t\t\t<div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-3 one-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<p class=\"p1\" style=\"text-align: left;\">Om toegang te krijgen tot het GSES-platform is een lidmaatschap voor de organisatie vereist. Hiervoor wordt een lidmaatschapsovereenkomst verstrekt. Het proces kan worden gestart via de registratiepagina.<\/p>\n<p class=\"p1\" style=\"text-align: left;\">Het begint met het aanmaken van een gebruikersaccount, waarbij naam en e-mailadres worden ingevuld. Na het verifi\u00ebren van het e-mailadres wordt teruggekeerd naar de registratiepagina, waarna de organisatiegegevens kunnen worden ingevuld.<\/p>\n<ul>\n<li style=\"text-align: left;\">\n<p class=\"p1\">Indien de organisatie al een lidmaatschap heeft, kan \u2018Join Organization\u2019 worden geselecteerd en de organisatie worden opgezocht. De hoofdgebruiker ontvangt vervolgens een e-mailbericht om de aanvraag goed te keuren.<\/p>\n<\/li>\n<li>\n<p class=\"p1\" style=\"text-align: left;\">Indien de organisatie nog geen lidmaatschap heeft, kan \u2018Create Organization\u2019 worden geselecteerd en dienen alle velden te worden ingevuld. Deze gegevens zijn onder andere nodig voor de lidmaatschapsovereenkomst.<\/p>\n<\/li>\n<\/ul>\n<p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 50%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 42.7%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform.png\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-843335\" data-external-thumb-image=\"https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform-150x150.png\" data-lg-size=\"1364-582\"><img decoding=\"async\" class=\"wp-image-2559\" src=\"https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform.png\" width=\"1364\" height=\"582\" alt=\"\" srcset=\"https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform.png 1364w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform-300x128.png 300w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform-1024x437.png 1024w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform-768x328.png 768w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform-18x8.png 18w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform-350x149.png 350w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform-uai-720x307.png 720w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-03-at-09-42-21-GSES-System-Platform-uai-1032x440.png 1032w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<ul>\n<li style=\"text-align: left;\">Na het voltooien van deze stap neemt GSES contact met je op over de lidmaatschapsovereenkomst.<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"panel panel-default wpb_accordion_section group  has-active-color text-color-164485-color no-block-padding\"><div class=\"panel-heading wpb_accordion_header ui-accordion-header\" role=\"tab\"><p class=\"panel-title h5 font-weight-400 text-   icon-size-rg\"><a data-toggle=\"collapse\" data-parent=\"#accordion_329646435\" href=\"#1730195929-1-321730816182640174834952484321788778618937\"><span>Hoe ga ik een lidmaatschap aan voor mijn organisatie?<\/span><\/a><\/p><\/div><div id=\"1730195929-1-321730816182640174834952484321788778618937\" class=\"panel-collapse collapse\" role=\"tabpanel\"><div class=\"panel-body wpb_accordion_content ui-accordion-content half-internal-gutter single-block-padding\">\n\t\t\t\t\t\t<div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-3 one-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<p class=\"p1\" style=\"text-align: left;\">Een GSES-lidmaatschap voor de organisatie kan worden afgesloten door de lidmaatschapsovereenkomst te laten ondertekenen. Deze wordt verstrekt zodra de online registratie wordt gestart of wanneer er een bericht is gestuurd.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"panel panel-default wpb_accordion_section group  has-active-color text-color-164485-color no-block-padding\"><div class=\"panel-heading wpb_accordion_header ui-accordion-header\" role=\"tab\"><p class=\"panel-title h5 font-weight-400 text-   icon-size-rg\"><a data-toggle=\"collapse\" data-parent=\"#accordion_329646435\" href=\"#1730195929-1-321730816182640617483495248431788778618937\"><span>Hoe maak ik een account aan?<\/span><\/a><\/p><\/div><div id=\"1730195929-1-321730816182640617483495248431788778618937\" class=\"panel-collapse collapse\" role=\"tabpanel\"><div class=\"panel-body wpb_accordion_content ui-accordion-content half-internal-gutter single-block-padding\">\n\t\t\t\t\t\t<div class=\"uncode_text_column\" ><\/p>\n<p class=\"p1\">Je kunt het aanmeldproces starten via onze registratiepagina. Eerst wordt er een persoonlijk account aangemaakt, waarna ook de organisatie geregistreerd kan worden.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><div class=\"panel panel-default wpb_accordion_section group  has-active-color text-color-164485-color no-block-padding\"><div class=\"panel-heading wpb_accordion_header ui-accordion-header\" role=\"tab\"><p class=\"panel-title h5 font-weight-400 text-   icon-size-rg\"><a data-toggle=\"collapse\" data-parent=\"#accordion_329646435\" href=\"#1748348579740-2-417483495248431788778618937\"><span>Hoe lang ben ik bezig met het aanmaken van een account en lidmaatschap?<\/span><\/a><\/p><\/div><div id=\"1748348579740-2-417483495248431788778618937\" class=\"panel-collapse collapse\" role=\"tabpanel\"><div class=\"panel-body wpb_accordion_content ui-accordion-content half-internal-gutter single-block-padding\">\n\t\t\t\t\t\t<div class=\"uncode_text_column\" ><\/p>\n<p style=\"text-align: left;\">Het doorlopen van de registratiestappen neemt enkele minuten in beslag. Als alles duidelijk en compleet is ontvang je binnen enkele werkdagen de lidmaatschapsovereenkomst via Docusign van ons.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><div class=\"panel panel-default wpb_accordion_section group  has-active-color text-color-164485-color no-block-padding\"><div class=\"panel-heading wpb_accordion_header ui-accordion-header\" role=\"tab\"><p class=\"panel-title h5 font-weight-400 text-   icon-size-rg\"><a data-toggle=\"collapse\" data-parent=\"#accordion_329646435\" href=\"#1748348579740-2-4174834952484391788778618937\"><span>Kunnen collega\u2019s toegang krijgen tot mijn organisatie op het GSES-platform?<\/span><\/a><\/p><\/div><div id=\"1748348579740-2-4174834952484391788778618937\" class=\"panel-collapse collapse\" role=\"tabpanel\"><div class=\"panel-body wpb_accordion_content ui-accordion-content half-internal-gutter single-block-padding\">\n\t\t\t\t\t\t<div class=\"uncode_text_column\" ><\/p>\n<p class=\"p1\">Binnen de organisatie is \u00e9\u00e9n collega aangewezen als hoofdgebruiker in het GSES-platform. De hoofdgebruiker kan via de Team-module in het platform collega-gebruikers beheren, verwijderen en toevoegen.<\/p>\n<p class=\"p1\">Het is ook mogelijk om zelf de registratie te starten en tijdens dit proces bij \u2018Join Organization\u2019 een verzoek in te dienen om aan te sluiten bij de organisatie. De hoofdgebruiker ontvangt vervolgens een e-mailbericht om dit verzoek te accepteren.<\/p>\n<p>\n<\/div><\/div><\/div><\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Responsible Marketing CompassE\u00e9n kompas voor verantwoorde marketing De merken, marketing- en mediasector staat voor dezelfde uitdaging: hoe maak je verantwoord [...]","protected":false},"author":12,"featured_media":2374,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5227","page","type-page","status-publish","has-post-thumbnail","hentry","page_category-landingspage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsible Marketing Compass - 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