{"id":3815,"date":"2025-10-02T14:19:54","date_gmt":"2025-10-02T12:19:54","guid":{"rendered":"https:\/\/gses-system.com\/?p=3815"},"modified":"2026-04-07T13:39:53","modified_gmt":"2026-04-07T11:39:53","slug":"avex-geeft-duurzaamheid-een-stem-door-beeld-en-geluid","status":"publish","type":"post","link":"https:\/\/gses-system.com\/nl\/avex-geeft-duurzaamheid-een-stem-door-beeld-en-geluid\/","title":{"rendered":"AVEX geeft duurzaamheid een stem door beeld en geluid"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-164485-bg row-container has-dividers\" id=\"row-unique-0\"><div class=\"uncode-divider-wrap uncode-divider-wrap-bottom z_index_0 uncode-row-divider-invert\" style=\"height: 140px;\" data-height=\"140\" data-unit=\"px\"><svg version=\"1.1\" class=\"uncode-row-divider uncode-row-divider-curve\" x=\"0px\" y=\"0px\" width=\"240px\" height=\"24px\" viewbox=\"0 0 240 24\" enable-background=\"new 0 0 240 24\" xml:space=\"preserve\" preserveaspectratio=\"none\">\n\t\t<path fill=\"#ffffff\" d=\"M0,24l0.01-0.24V0H240v24c0,0-48.115-23.471-120.039-23.48C48.018,0.52,0,24,0,24L0,24z\"\/>\n\t\t<\/svg><\/div><div class=\"row double-top-padding triple-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:996px;\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h5 class=\"h6 fontspace-140275 font-weight-400 text-uppercase\" ><span>Nieuws<\/span><\/h5><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"h2\" ><span><\/p><\/span><span><h3 class=\"text-2xl heading md:text-3xl lg:text-4xl text-white aos-init aos-animate\" data-aos=\"fade-up\" data-aos-delay=\"200\">AVEX geeft duurzaamheid een stem door beeld en geluid<\/h3><\/span><span><p><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter double-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible alpha-anim\"  data-speed=\"1600\"><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:996px;\" ><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  img-round img-round-lg tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper img-round img-round-lg\"><img decoding=\"async\" class=\"wp-image-3822\" src=\"https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2.webp\" width=\"1792\" height=\"1194\" alt=\"\" srcset=\"https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2.webp 1792w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2-300x200.webp 300w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2-1024x682.webp 1024w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2-768x512.webp 768w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2-1536x1023.webp 1536w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2-18x12.webp 18w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2-350x233.webp 350w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2-uai-720x480.webp 720w, https:\/\/gses-system.com\/wp-content\/uploads\/2025\/10\/cameraman2-uai-1032x688.webp 1032w\" sizes=\"(max-width: 1792px) 100vw, 1792px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 half-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column text-small\" ><\/p>\n<p data-start=\"62\" data-end=\"141\">Dit artikel werd oorspronkelijk gepubliceerd door <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Duurzaamheid.nl<\/span><\/span>.<\/p>\n<p data-start=\"143\" data-end=\"501\"><strong>In de audiovisuele sector lijkt duurzaamheid een uitdaging om te realiseren: apparatuur verbruikt aanzienlijke hoeveelheden energie, heeft een relatief korte levensduur en klanten eisen voortdurend de nieuwste technologie. Toch <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">AVEX<\/span><\/span>, een familiebedrijf met bijna veertig jaar ervaring, kiest bewust voor een andere weg.<\/strong><\/p>\n<p data-start=\"503\" data-end=\"811\"><strong>\u201cWe willen de AV-sector niet alleen vooruithelpen, maar ook als voorbeeld dienen voor andere sectoren,\u201d zegt <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Marjolein Koens-Schaddelee<\/span><\/span>. Met BRIX Zero toont AVEX aan dat je niet hoeft te wachten op regelgeving; zij die zelf initiatief nemen, kunnen de standaard zetten voor een hele sector.<\/strong><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row col-double-gutter single-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible alpha-anim\"  data-speed=\"1600\"><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:996px;\" ><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 half-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column text-small\" ><\/p>\n<h5 data-section-id=\"19eh5by\" data-start=\"59\" data-end=\"101\">Van familiebedrijf naar impactbedrijf<\/h5>\n<p>Hoewel veel spelers in de sector zich richten op kortetermijnrendementen en overnames, kiest AVEX bewust voor een langetermijnaanpak.<\/p>\n<p>\u201cWe willen niet alleen vandaag of morgen relevant zijn, maar ook voor toekomstige generaties\u201d, aldus Marjolein Koens-Schaddelee. Deze visie komt voort uit groeiende zorgen over elektronisch afval en de overtuiging dat technologie en duurzaamheid hand in hand kunnen gaan als ze op de juiste manier worden benaderd.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Leveranciersketenpartners als de sleutel<\/strong><\/p>\n<p>Voor AVEX ligt de kern niet alleen in technologie, maar vooral in de samenwerking met partners zoals Sony, Samsung en Logitech. Het bedrijf ging met hen in gesprek met de vraag: hoe kunnen we audiovisuele oplossingen slimmer, beter en duurzamer maken?<\/p>\n<p>Koens-Schaddelee: \u201cWe hebben de gesprekken ge\u00efnitieerd, maar nu we elkaar uitdagen, is het echt co-creatie geworden. Dat brengt veel energie.\u201d<\/p>\n<p>Deze open dialoog vormt de basis om samen slimmere en duurzamere oplossingen te ontwikkelen.<\/p>\n<p>Een tastbaar resultaat van deze samenwerking is de ontwikkeling van een digitaal productpaspoort. Hoewel Europese regelgeving nog volop in ontwikkeling is, hebben AVEX en haar partners alvast hun eigen format ontwikkeld.<\/p>\n<p>Voor elk component wordt duidelijk welke materialen worden gebruikt, wat de CO\u2082-voetafdruk is en hoe hergebruik mogelijk wordt gemaakt. Alle informatie wordt transparant vastgelegd op het GSES-platform en onafhankelijk geverifieerd.<\/p>\n<p>Koens-Schaddelee: \u201cMet dit initiatief zijn we nu ook in gesprek met de Europese Unie om vorm te geven aan hoe dergelijke productpaspoorten eruit zouden kunnen zien. Het is verrassend hoeveel invloed je kunt hebben als je de juiste mensen bij elkaar brengt.\u201d<\/p>\n<p>Dit toont aan dat samenwerking in de toeleveringsketen niet alleen resultaten oplevert, maar ook deuren kan openen die je nooit had verwacht.<\/p>\n<blockquote>\n<p><em>\u201cHet is verrassend hoeveel invloed je kunt hebben als je de juiste mensen samenbrengt.\u201d<\/em><br \/>\n<em>\u2014 Marjolein Koens-Schaddelee, Algemeen Directeur AVEX<\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>Transparantie en meetbaarheid<\/strong><\/p>\n<p>Sinds de lancering in mei 2025 zijn de reacties positief.<\/p>\n<p>\u201cKlanten zeggen: dit hebben we nog nooit gezien,\u201d zegt Koens-Schaddelee. Tegelijkertijd merkt ze dat veel organisaties worstelen met hun verantwoordelijkheid, met name als het gaat om Scope 3-uitstoot.<\/p>\n<p>BRIX Zero biedt een concrete oplossing: meetbare gegevens over energieverbruik, materiaalstromen en CO\u2082-impact. De eigen productiefaciliteit draait volledig op zonne-energie; het resterende deel wordt gecompenseerd.<\/p>\n<p>Een win-win voor de hele waardeketen<\/p>\n<p>Resultaten worden alleen bereikt wanneer alle partijen in de waardeketen profiteren.<\/p>\n<p>\u201cDuurzaamheid moet niet alleen goed voelen, maar ook een solide businesscase zijn,\u201d benadrukt Koens-Schaddelee.<\/p>\n<p>Door partners te laten zien dat circulaire oplossingen zowel impact als financieel rendement opleveren, blijft de collectieve motivatie groeien.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lessen voor andere sectoren<\/strong><\/p>\n<p>Met BRIX Zero toont AVEX aan dat ook in een energie-intensieve en snel evoluerende industrie circulaire en CO2-neutrale oplossingen haalbaar zijn.<\/p>\n<p>Deze aanpak kan ook andere sectoren inspireren, zoals de meubelindustrie, waarmee AVEX reeds in gesprek is.<\/p>\n<p>De belangrijkste les: haal de juiste partners aan boord op het juiste niveau en innoveer samen. Dit vereist co-creatie, afstemming binnen alle lagen van organisaties en een gedeelde ambitie om een echte impact te maken.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Vooruitkijken<\/strong><\/p>\n<p>De ambitie is om BRIX Zero verder op te schalen en duurzaamheid en transparantie centraal te stellen in elk concept.<\/p>\n<p>\u201cAlleen door samenwerking binnen de hele waardeketen kunnen we echt het verschil maken. Zo zorgen we ervoor dat we niet alleen vandaag relevant blijven, maar ook voor toekomstige generaties,\u201d besluit Koens-Schaddelee.<\/p>\n<\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode_text_column text-small\" ><p><em>Deel dit bericht<\/em><\/p>\n<\/div><div class=\"uncode-wrapper uncode-share\" ><div class=\"share-button share-buttons share-inline\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"NewsAVEX gives sustainability a voice through image and sound This article was originally published by Duurzaamheid.nl. In the audiovisual sector, [...]","protected":false},"author":12,"featured_media":3822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[125,138,137,136,135,134,133,132,131,130,129,128,127,126,13,124,123,122,121,120,119,118,117,116,115,114,45,14],"class_list":["post-3815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-duurzame-technologie","tag-maatschappelijke-verantwoordelijkheid","tag-toekomstbestendig","tag-eu-regelgeving","tag-logitech","tag-samsung","tag-sony","tag-partnerschappen","tag-innovatie","tag-businesscase-duurzaamheid","tag-circulaire-oplossingen","tag-materiaalstromen","tag-familiebedrijf","tag-impactbedrijf","tag-transparantie","tag-co-neutraal","tag-zonne-energie","tag-scope-3-emissies","tag-digitale-productpaspoort","tag-co-creatie","tag-ketensamenwerking","tag-elektronisch-afval","tag-audiovisuele-sector","tag-circulaire-economie","tag-brix-zero","tag-avex","tag-gses-platform","tag-duurzaamheid"],"yoast_head":"<!-- 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