{"id":4644,"date":"2026-04-07T09:02:04","date_gmt":"2026-04-07T07:02:04","guid":{"rendered":"https:\/\/gses-system.com\/?p=4644"},"modified":"2026-04-07T10:47:00","modified_gmt":"2026-04-07T08:47:00","slug":"kruidvat-trekpleister-nature-impact-duurzaamheidsscore","status":"publish","type":"post","link":"https:\/\/gses-system.com\/nl\/kruidvat-trekpleister-nature-impact-duurzaamheidsscore\/","title":{"rendered":"Kruidvat en Trekpleister introduceren Nature Impact Score als standaard voor transparantie in duurzaamheid producten"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-164485-bg row-container has-dividers\" id=\"row-unique-0\"><div class=\"uncode-divider-wrap uncode-divider-wrap-bottom z_index_0 uncode-row-divider-invert\" style=\"height: 140px;\" data-height=\"140\" data-unit=\"px\"><svg version=\"1.1\" class=\"uncode-row-divider uncode-row-divider-curve\" x=\"0px\" y=\"0px\" width=\"240px\" height=\"24px\" viewbox=\"0 0 240 24\" enable-background=\"new 0 0 240 24\" xml:space=\"preserve\" preserveaspectratio=\"none\">\n\t\t<path fill=\"#ffffff\" d=\"M0,24l0.01-0.24V0H240v24c0,0-48.115-23.471-120.039-23.48C48.018,0.52,0,24,0,24L0,24z\"\/>\n\t\t<\/svg><\/div><div class=\"row double-top-padding triple-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:996px;\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_child col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"h2\" ><span><\/p><\/span><span><h3 class=\"entry-title\">Kruidvat en Trekpleister introduceren Nature Impact Score als standaard voor transparantie in duurzaamheid producten<\/h3><\/span><span><p><\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter double-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible alpha-anim\"  data-speed=\"1600\"><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:996px;\" ><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  img-round img-round-lg tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper img-round img-round-lg\"><div class=\"dummy\" style=\"padding-top: 56.3%;\"><\/div><img decoding=\"async\" class=\"wp-image-4650\" src=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-uai-2048x1152.jpg\" width=\"2048\" height=\"1152\" alt=\"\" srcset=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-uai-2048x1152.jpg 2048w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-uai-720x405.jpg 720w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-uai-1032x580.jpg 1032w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 half-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column text-small\" ><p>7 april 2026<\/p>\n<div id=\"primary\" class=\"content-area\">\n<div id=\"content\" class=\"site-content\" role=\"main\">\n<article id=\"post-158263\" class=\"post-158263 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws tag-verslaggeving\">\n<div class=\"entry-content\">\n<p><strong>Vandaag lanceert AS Watson Health &amp; Beauty Benelux, het moederbedrijf van voordeeldrogisten Kruidvat en Trekpleister, de Nature Impact Score. De score laat in \u00e9\u00e9n oogopslag de milieu-impact van producten zien. <\/strong><\/p>\n<p><strong>Met de Nature Impact Score benadrukt AS Watson haar ambitie om transparantie in duurzaamheid te vergroten, door te kiezen voor \u00e9\u00e9n onafhankelijke en universele standaard. Daarbij roept het bedrijf de retailsector op om de methodiek te omarmen als sectorstandaard.<\/strong><\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row col-double-gutter single-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-light animate_when_almost_visible alpha-anim\"  data-speed=\"1600\"><div class=\"uncoltable\"><div class=\"uncell\" ><div class=\"uncont no-block-padding col-custom-width\" style=\" max-width:996px;\" ><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-12 half-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column text-small\" ><p>De Nature Impact Score is gebaseerd op de internationaal geaccepteerde GSES-methodiek en wordt nu al toegepast op zo\u2019n duizend eigen merkproducten. De score is duidelijk herkenbaar, zowel in de fysieke winkels als in de online kanalen. Ed van de Weerd, CEO bij AS Watson Health &amp; Beauty Benelux: \u201cMet de Nature Impact Score laten we binnen onze vertrouwde prijs-kwaliteit zien dat duurzaamheid niet ingewikkeld hoeft te zijn. De score zorgt voor transparantie, waardoor klanten zelf makkelijker hun keuze kunnen maken. Duurzamere keuzes worden daardoor toegankelijk voor iedereen. Samen met GSES zijn we zo de motor achter de verbetering van productimpact.\u201d<\/p>\n<h5><strong>Werkelijke productimpact<\/strong><\/h5>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">De Nature Impact Score wordt weergegeven in een kleur (van rood tot en met donkergroen) en geeft inzicht in de negatieve milieu-impact van een product, gemeten vanaf de winning van grondstoffen tot het moment dat het product in de winkel ligt. De score is opgebouwd uit drie deelscores: milieu (de impact op lucht, water en bodem), circulariteit (hoe effectief materialen worden gebruikt, hergebruikt en gerecycled) en productievoetafdruk (de effecten van vrijgekomen substanties bij productie en transport op mens en milieu). De drie deelscores worden vervolgens met een gelijke weging samengevoegd tot \u00e9\u00e9n eindoordeel. De Nature Impact Score onderscheidt zich in uniformiteit en eenvoud en biedt een eerlijk en volledig beeld van de werkelijke impact van een product op het milieu.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">Van de Weerd: \u201cDoor een uniforme standaard te omarmen, zoals de Nature Impact Score, maakt AS Watson transparantie rond duurzaamheid de voor de hand liggende keuze. Als marktleider zetten we de toon door de branche te laten zien dat duurzaamheid geen niche nastreving is, maar een haalbare en toegankelijke standaard voor miljoenen klanten per week. Tegelijkertijd erkennen we dat onze impact nog groter zal zijn als we voorbij het grote aantal bestaande kwaliteitskeurmerken kunnen komen. Consistente informatie voor consumenten is alleen mogelijk als de hele sector dezelfde taal spreekt.\u201d<\/p>\n<h5><strong>Onafhankelijk en verifieerbaar met GSES<\/strong><\/h5>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">GSES (Global Sustainable Enterprise System) is een internationale open standaard die organisaties en producten beoordeelt op hun duurzaamheidsprestaties. Alle data wordt onafhankelijk gecontroleerd en gecertificeerd, waardoor een betrouwbaar en transparant beeld ontstaat. Een product wordt iedere twee jaar opnieuw beoordeeld, zodat scores actueel blijven.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-&#091;1.7&#093;\">Kelly Ruigrok, oprichter en algemeen directeur van GSES: \u201cWij zijn trots op onze samenwerking met AS Watson en verheugd dat de eerste resultaten, na jarenlang intensief samenwerken, nu zichtbaar zijn bij Kruidvat en Trekpleister. AS Watson laat zien dat het duurzaamheid serieus neemt en maakt het voor consumenten makkelijker duurzaam te kiezen door eerlijke en transparante informatie over de impact van producten.\u201d<\/p>\n<p>&nbsp;<\/p>\n<\/div><div id=\"gallery-948183\" class=\"isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-4652  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 67.3%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565869.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-948183\" data-external-thumb-image=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565869-150x150.jpg\" data-lg-size=\"2048-1378\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-4652\" src=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565869.jpg\" width=\"2048\" height=\"1378\" alt=\"\" srcset=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565869.jpg 2048w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565869-300x202.jpg 300w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565869-1024x689.jpg 1024w, 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><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 65.1%;\"><\/div><a tabindex=\"-1\" href=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-948183\" data-external-thumb-image=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-150x150.jpg\" data-lg-size=\"2048-1334\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-4650\" src=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459.jpg\" width=\"2048\" height=\"1334\" alt=\"\" srcset=\"https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459.jpg 2048w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-300x195.jpg 300w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-1024x667.jpg 1024w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-768x500.jpg 768w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-1536x1001.jpg 1536w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-18x12.jpg 18w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-350x228.jpg 350w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-uai-720x469.jpg 720w, https:\/\/gses-system.com\/wp-content\/uploads\/2026\/04\/1775541565459-uai-1032x672.jpg 1032w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n<\/div>\n\n<div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"uncode_text_column text-small\" ><p><em>Deel dit bericht<\/em><\/p>\n<\/div><div class=\"uncode-wrapper uncode-share\" ><div class=\"share-button share-buttons share-inline\" data-url=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Kruidvat and Trekpleister introduce Nature Impact Score as standard for sustainability transparency in products 7 April 2026 Today, AS Watson [...]","protected":false},"author":12,"featured_media":4650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kruidvat &amp; Trekpleister Launch Nature Impact Score for Product Sustainability Transparency<\/title>\n<meta name=\"description\" content=\"AS Watson Health &amp; Beauty Benelux introduces the Nature Impact Score at Kruidvat and Trekpleister, a universal color-coded standard that shows the environmental impact of products at a glance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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