Products at Kruidvat and Trekpleister retail formulas will soon feature independent validated sustainability information. AS Watson Benelux, the parent company of Kruidvat and Trekpleister, has entered into a collaboration with GSES for this purpose. Each product will be measured by GSES against the same standard and data points, including energy and water usage and recyclability. The data provided by AS Watson Benelux and its suppliers for this purpose will be independently audited by recognized certifying bodies via Audit Independer.
Consumers shopping at Kruidvat and Trekpleister will soon be able to easily access information about the sustainability of a product, both online and in-store. This information can be a useful guideline for consumers looking to make more sustainable choices.
“We are very proud of this collaboration with AS Watson Benelux,” says Kelly Ruigrok, CEO and founder of GSES. She continues, “We see that we are providing a solution for the retail and wholesale sectors by enabling verified product data on the one hand and contributing to regulatory reporting for our clients on the other. Kruidvat wants to provide customers with more clarity on how they can make the world a little better with their purchasing power! This positions AS Watson Benelux as a leader in transparency and a driver of a more sustainable world.”
“We want to assist our customers in making more sustainable choices. From research, we know that a large portion of our customers would like to consider sustainability when making their purchasing decisions but find it challenging to assess the actual sustainability of a product. They struggle to find and (re)recognize more sustainable products. Additionally, not everyone is familiar with the various certifications that highlight the sustainability of products. The nature impact rating from GSES will help our customers make more sustainable choices. This meta-standard provides a clear view of the degree of sustainability and does so in a recognizable, universal manner. This is an incredibly important step for us, and we look forward to sharing this with our customers.” – Leendert van Bergeijk, Sustainability Manager, AS Watson Benelux.
About AS Watson Benelux
AS Watson is part of the AS Watson Group, the world’s largest international health and beauty retailer with over 16,000 stores, 12 retail brands in 28 markets, and more than 130,000 employees worldwide. AS Watson is a market leader in health & beauty. You may know the retail formulas in the Benelux: Kruidvat, Trekpleister, Prijsmepper, ICI PARIS XL, and Pour Vous.