ESSMA Summit 2024: Driving Sustainability in Sports and Events

We are thrilled to share our experience at the ESSMA Summit 2024 and announce an exciting partnership that reinforces our mission to advance sustainability and innovation in the sports and events industry.

ESSMA Summit 2024
The ESSMA Summit, hosted at the Club Atlético de Madrid stadium, gathered industry leaders for two days of insightful discussions on key topics shaping the future of stadium management. The event focused on:

• Enhancing safety and security measures for modern venues.
• Promoting inclusion and accessibility initiatives.
• Advancing sustainability practices within LSE sector.
• Embracing innovative technologies to revolutionize stadium operations.

Expert speakers shared their insights, sparking collaborative dialogues and driving conversations about the sector’s future. Attendees also had the chance to explore cutting-edge solutions from corporate partners, showcasing the latest advancements in stadium management technology.

Our CEO, Kelly, was honored to participate in the summit, presenting at the sustainability workshop. Reflecting on the experience, she expressed her gratitude and enthusiasm: “Let’s sustainalize the LSE sector and start making waves today! A heartfelt thank-you to the organizers of the ESSMA Summit for hosting such a fantastic event and providing the opportunity to present GSES and GES on stage.”

Exciting Partnership Announcement
We are delighted to announce that GSES has officially joined the ESSMA community as an official partner. This collaboration marks a significant step forward in our commitment to driving sustainability, fostering innovation, and enhancing collaboration within the sports and events sector.

Key Aspects of the Partnership:
• Strengthening collaboration with stadiums, clubs, and industry leaders.
• Encouraging data sharing to improve sustainability practices.
• Advocating for the implementation of the Green Event Standard for sustainable event management.

Driving Sustainability with the Green Event Standard
We are proud to introduce the Green Event Standard, a robust framework. This standard is designed to provide practical strategies for evaluating and enhancing the environmental and social impact of events. The Green Event Standard enables organizations to measure and improve the sustainability of their events across 10 critical ESG (Environmental, Social, and Governance) topics, offering a comprehensive approach to sustainable event management.

Looking Ahead
Our collaboration with ESSMA represents a unique opportunity to push the boundaries of sustainability in the sports and events industry. By combining ESSMA’s extensive network with GSES’s innovative tools and expertise, we aim to:

• Accelerate the adoption of sustainable practices across stadiums and venues.
• Facilitate the exchange of knowledge and best practices among industry stakeholders.
• Foster a community of organizations dedicated to sustainability and inclusion.

We are excited about the possibilities this partnership unlocks and look forward to working closely with ESSMA members to create a greener, more inclusive future for sports and events worldwide.