Purpose-Driven Leadership

The award recognizes female leaders who drive change through innovation, connection, and decisive action. The presentation was made by Saskia de Jongh, Vice President of Uber Eats, who praised Ruigrok for her remarkable leadership journey:

“From cleaner to CEO of an international sustainability platform Kelly shows how purpose-driven leadership can truly change systems.”

Leadership with Measurable Impact

Under Ruigrok’s leadership, GSES has grown into a global platform for measuring and improving sustainability, transparency, and circular performance across supply chains. Governments, multinationals, SMEs, and suppliers use the system to make their sustainability achievements visible and verifiable.

“I dedicate this award to my team, our partners, and our clients around the world,” said Ruigrok.

“Female leadership isn’t just about having more women at the table it’s about building with purpose, courage, and collaboration. Sustainability demands a new kind of leadership and we’ve only just begun.”

Female Leadership as a Driver of Sustainable Transformation

A growing number of international studies show that female leaders are faster to implement sustainable innovations, build more inclusive organizations, and focus on long-term value for society and the environment. The Uber FCN Jewel Award highlights this evolution and honors women who are reshaping industries through impact-driven leadership.

During the evening, other outstanding female entrepreneurs were also recognized.
Gunay Uslu (Corendon) received the Business Excellence Jewel Award, and Marianne Baars, CEO of NewFysic, was also honored.

The award trophies were designed by artist Micky Hoogendijk, who created unique artistic pieces symbolizing strength and transformation.

Ruigrok concluded her acceptance speech with a powerful statement:

“Female leadership is not a trend it’s the future of sustainable growth. Here’s to even more impact. Let’s lead. Let’s build. Let’s shake systems.”

About the FCN Jewel Awards

The FCN Jewel Awards, organized by the Founders Carbon Network (FCN), annually bring together entrepreneurs, executives, and impact makers. Previous winners include Pieter Zwart, Won Yip, and Jopie Geerts.

About GSES

The Global Sustainable Enterprise System (GSES) is the world’s first universal sustainability assessment system integrating ESG, circularity, and certification data. The platform is used globally by organizations and governments seeking to manage and report their impact transparently.

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