How do we change the rules with the GSES-system: a Coalition of the Willing
Change can be only achieved through cooperation and joining forces, both nationally and internationally. One willing organization (unless very large, such as Unilever or Monsanto) does not have the ability to change the rules on its own. The NDI has a multi-stakeholder approach and we are creating a real Coalition of the Willing.
The strength of the GSES-system is that it triggers a chain reaction in the value chain. Furthermore, change will come by involving consumers, who can scan QR codes to view the sustainability performance of organizations and products on the GSES ScoreCard.
How does the GSES-system help to increase the sustainable market share?
By enabling sustainable entrepreneurs to measure and visualize their performance on the various themes of sustainability, we are offering them the tools to increase their market share and impact – in the B2B and B2C markets. This way, we are constantly expanding the new economy on both a national and an international level.
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