GSES System and Open House Strengthen Partnership at ADE
GSES System and Open House Strengthen Partnership at ADE
Amsterdam, October 23, 2025
During the Amsterdam Dance Event (ADE), GSES System (Global Sustainable Enterprise System) and the Open House Foundation officially signed their strategic partnership. The collaboration focuses on making the Dutch and international events industry more sustainable by ensuring that sustainability becomes measurable, verifiable, and transparent. Open House receives a global license, enabling clear insight into the impact of events. In addition, both organizations will collaborate on sustainability initiatives aimed at reducing the negative footprint of events while enhancing their social and societal impact.
The signing at ADE marks the official continuation of the partnership first announced earlier this year during the Beyond Barrier Lines event, where the organizations presented their shared vision for a more circular and data-driven future within the creative sector.
“The event industry has enormous impact — both culturally and ecologically. Through this collaboration, we combine the power of data and community to achieve real, measurable progress,” said Kelly Ruigrok, CEO of GSES System.
“By connecting GSES’s tools with the knowledge, experience, and execution power of Open House in the Dutch and international events sector, we can set the standard for sustainable events,” added Yoël Schuller, General Manager and expert at the Open House Foundation.
The collaboration includes the development and implementation of a unified sustainability framework for festivals, venues, and cultural organizations. This framework will allow event organizers to measure and present their environmental impact, circularity, and social value through the GSES platform, which is based on globally recognized measurement methodologies.
“What starts in the Netherlands can make a difference worldwide. We aim to turn this partnership into a Dutch export product: a model where sustainability, innovation, and creativity reinforce each other,” concluded Ruigrok.
About GSES System
The Global Sustainable Enterprise System (GSES) is an internationally recognized sustainability platform that helps organizations measure and improve their performance based on global standards.
The platform offers tools for certification, supply chain transparency, and impact verification, and has experience across diverse sectors including construction, mobility, government, and large-scale events.
About the Open House Foundation
The Open House Foundation connects, accelerates, and innovates — with one goal: a strong, sustainable, and attractive sector ready for the future. Open House operates as an independent platform and connector between government, education, and business.
By bringing together knowledge, tools, and networks, the foundation delivers tangible results: more talent, less environmental impact, and a stronger international profile. Together with its partners, Open House achieves measurable impact and helps build a sector that is proud, resilient, and future-oriented.
Share this post
EN 
NL