The much-anticipated Coldplay concert, witnessed ground-breaking success that has set a new benchmark in the world of events. For the first time ever, an event of this scale has been measured for sustainability in real-time during the concert, establishing a revolutionary and game-changing approach to hosting large-scale gatherings.
From the moment the concert began, Coldplay proved to be a unique and transformative experience for attendees, artists, and the organizers. The event spared no effort in re-imagining the concept of sustainability, not just as a post-event checklist but as an integral part of the entire event planning and execution process.
In collaboration with leading sustainability experts and environmental organizations, Johan Cruiff ArenA along with GSES devised a comprehensive framework to monitor and measure the event’s environmental impact in real-time. Cutting-edge technology, including advanced data analytics and IoT devices, enabled continuous assessment and adjustments throughout the event.
The key sustainability focus areas included:
- *Energy Efficiency:* Through innovative energy solutions, such as solar-powered stages and LED lighting, the event significantly reduced its carbon footprint. Real-time energy consumption data allowed for immediate adjustments to optimize efficiency.
- *Waste Reduction and Recycling:* They implemented a zero-waste policy, deploying recycling stations strategically throughout the venue. Waste management teams worked tirelessly to ensure proper disposal and recycling of materials.
- *Water Conservation:* Water consumption was closely monitored, with state-of-the-art systems identifying potential leaks and wastage. Attendees were encouraged to participate in water-saving initiatives such as using re-usable water bottle.
- *Transportation and Emissions:* The event actively promoted eco-friendly transportation options, such as train services and carpooling. Carbon emissions were measured, and efforts were made to offset the event’s travel-related impact.
*The Concert that Leads by Example*
Coldplay Concert at the Johan Cruijff ArenA has proven that large-scale entertainment events can be both thrilling and eco-friendly. Attendees were not only entertained by top-tier performances but also inspired to be part of a movement towards a greener future. Sustainable initiatives were woven into the fabric of the event, making it a collective effort that demonstrated the power of coming together for a common cause.
“Often something has to happen before something happens”
With this quote from Johan Cruijff in mind, the Johan Cruijff ArenA launched the Global Sustainable Venue Benchmark (GSVB) earlier this year together with GSES – Global Sustainable Enterprise System. This standard assesses the sustainability efforts of organizations, events and suppliers.
The Coldplay concerts at the Johan Cruijff ArenA were the first events worldwide to be audited for this standard. This independent measurement and verification is a great new step in measuring sustainability at event level. Shoutout to the Audit Independer for managing the Coldplay audit.
The success of this event setting a new example in the entertainment industry extends new doors to other events as well that can be measured in their sustainability aspects. By pushing the boundaries of sustainable event planning and execution, the organizers hope to inspire other event organizers and industries to adopt eco-friendly practices. Together, they aim to create a more sustainable world for generations to come.
